M Design

Launch films for a new colour range

School lunch boxes and bottles, now in every colour, and the people choosing them are parents. So the films stay playful and light, letting a parent picture their own child with each one. M Design ran them as their launch ads, and I led the project from the first idea to delivery.

Role
Art direction, led the project
Client
M Design, Egypt
Year
2025
Tools
Blender (animatic), Cinema 4D, Octane
Lighting and materials
Kushagra Hingle
Lunch box
Water bottle

Stills

A still from the M Design lunch box film A still from the M Design lunch box film A still from the M Design lunch box film A still from the M Design lunch box film A still from the M Design water bottle film A still from the M Design water bottle film A still from the M Design water bottle film A still from the M Design water bottle film

Next project

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